Service Provider Cloud

Top 10 Recommendations

9) Brand Your Business / Product

   P1
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Make Your Mark

Build a strong brand for your business and your product.

Select a “P” (what is this?) and focus on it to start to build your brand. Eventually, you can include the other ‘P’s as additional brand builders.

  • Whether you focus on pricing or benefits, your branding must be consistent throughout your website.
  • In April of 2010, Hubspot.com posted a useful article on its blog called “6 Ways to Brand Your Business with Content.” It’s a good resource for ways to increase brand recognition through site content: Visit the website.
  • Here are some examples of focused branding:
    • Great Customer Support P5
    • Experts in a specific market (e.g. government) P1
  • Here are recommendations for other branding strategies to pursue:
    • Focusing on low prices (e.g. “We have the best pricing in the industry”) – P2.
    • Differentiate your company as ONLY an enterprise cloud solution provider – P1.


See below of how the Sample Website brands "Customer Service"

Website strategically designed to shout to the world, "Customer Focus is Our Priority"

  • Friendly and inviting image of someone ready and willing to help.
  • Catchy phrase of "Real People, Real Support"
  • Link to a cloud support page on the website, making themselves very
    accessible, not "in the clouds."

Browse through our top ranked recommendations to find practical solutions that you can use for marketing your Service Provider Cloud or view additional recommendations.

1) Use Clear and Consistent Messaging

Provide clear and consistent messaging on your website that explains the Cloud value proposition.

2) Clearly Say That You Sell the Cloud
Literally, use the word "Cloud" within the text explanations of your products so customers know that you sell it.

3) Show Comparison Pricing
Show clear comparison pricing for your different Cloud options so that your customers can self-select the right solution.

4) Use Social Media
Use social media to expand your company’s exposure.

5) Improve General Website Design / Layout
Implement best practices for developing web content.

6) Include Cloud Explanation Section
Provide mental pictures to provide customers with a visual understanding of the details of a cloud solution.

7) Review Search Engine Optimization (SEO)
Review your Search Engine Optimization (SEO) to increase your search engine rankings.

8) Search Engine Marketing (SEM) Campaign
Execute an SEM campaign to actively advertise your Cloud products and services.

9) Brand Your Business / Product

Select a "P" and focus on it to start to build your brand.

10) Include Client Testimonials
Display Customer Testimonials that are successfully using your Cloud products.