Service Provider Cloud

Top 10 Recommendations

2) Clearly Say That You Sell the Cloud

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Shout It Out!

Anticipate the terminology that your customers will most likely use in their internet searches. Even a quick glance at your homepage should leave no doubt that you offer Cloud services.

  • Don’t shy away from using the word “Cloud” throughout the text of your product descriptions so customers will know exactly what you’re offering. Instead of describing your product as a trendy new “virtual computing system,” simply offer “Cloud Hosting” or “Cloud Servers” in order to clearly affiliate yourself with this specific brand as opposed to a lesser imitator.

The graphic below shows how several instances of the term "Cloud" or "Cloud Hosting" can be placed on the homepage alone.

Click on the image to view the larger version.

 

Browse through our top ranked recommendations to find practical solutions that you can use for marketing your Service Provider Cloud or view additional recommendations.

1) Use Clear and Consistent Messaging

Provide clear and consistent messaging on your website that explains the Cloud value proposition.

2) Clearly Say That You Sell the Cloud
Literally, use the word "Cloud" within the text explanations of your products so customers know that you sell it.

3) Show Comparison Pricing
Show clear comparison pricing for your different Cloud options so that your customers can self-select the right solution.

4) Use Social Media
Use social media to expand your company’s exposure.

5) Improve General Website Design / Layout
Implement best practices for developing web content.

6) Include Cloud Explanation Section
Provide mental pictures to provide customers with a visual understanding of the details of a cloud solution.

7) Review Search Engine Optimization (SEO)
Review your Search Engine Optimization (SEO) to increase your search engine rankings.

8) Search Engine Marketing (SEM) Campaign
Execute an SEM campaign to actively advertise your Cloud products and services.

9) Brand Your Business / Product

Select a "P" and focus on it to start to build your brand.

10) Include Client Testimonials
Display Customer Testimonials that are successfully using your Cloud products.