Top 10 Recommendations

3) Show Comparison Pricing

Explanation
Example

Show Your Flexibility

Show different pricing options for your Cloud services so that your customers can clearly see and understand the differences. When potential customers understand their options, it empowers them to decide the best solution for their unique needs and makes the Cloud more accessible to clients of diverse financial postures. Use graphic icons and/or colored tables to visually display the differences.

The graphic below shows how you can implement this recommendation on your website.

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Example 1

Example 2

Browse through our top ranked recommendations to find practical solutions that you can use for marketing your Service Provider Cloud or view additional recommendations.

1) Use Clear and Consistent Messaging

Provide clear and consistent messaging on your website that explains the Cloud value proposition.

2) Clearly Say That You Sell the Cloud

Literally, use the word "Cloud" within the text explanations of your products so customers know that you sell it.

3) Show Comparison Pricing

Show clear comparison pricing for your different Cloud options so that your customers can self-select the right solution.

4) Use Social Media

Use social media to expand your company’s exposure.

5) Improve General Website Design / Layout

Implement best practices for developing web content.

6) Include Cloud Explanation Section

Provide mental pictures to provide customers with a visual understanding of the details of a cloud solution.

7) Review Search Engine Optimization (SEO)

Review your Search Engine Optimization (SEO) to increase your search engine rankings.

8) Search Engine Marketing (SEM) Campaign

Execute an SEM campaign to actively advertise your Cloud products and services.

9) Brand Your Business / Product

Select a "P" and focus on it to start to build your brand.

10) Include Client Testimonials

Display Customer Testimonials that are successfully using your Cloud products.