Cloud Messaging

These are messaging examples that highlight good talking points when selling cloud services. Here, you will see explanations of cloud features and benefits that you can use as inspiration when you create the messaging for your website.

The Basics Security Cost Savings Increase Productivity Offering IT as a Service

Greater Operational Control Improved Agility and Reliability The LOB Competitve Advantage Reasons For Choosing A Microsoft Cloud Solution

Search Engine Optimization (SEO)

Get everything from SEO 101 (what every website that sells cloud hosting should include to be search engine optimized) to a complete list cloud-specific keywords that you should implement.

• Put automated processes in place to constantly monitor your SEO standing. Update your SEO strategies on a regular basis.
• Consider outsourcing this type of work if internal resources don’t yet allow you to keep this information current on your own.
• Link to Best Practices -  http://www.wordsinarow.com/seo.html
• Keyword List Excel File
  
  

Search Engine Marketing (SEM)

Many companies do Pay per click campaigns and other forms of SEM, not only to get more visits to their website, but to raise brand awareness and get your name out there.

• You must actively monitor these campaigns to keep them cost effective.
• There are companies that you can partner with when executing these campaigns if you do not have internal resources to manage them.
• Search Engine Marketing (SEM) Resource
  • The book below is a good resource for creating and implementing a SEM campaign.
    
    

    Purchase this book from Amazon

• Keyword List Excel File (for use with your SEM campaign)