Service Provider Cloud

Top 10 Recommendations

6) Include Cloud Explanation Section

  P1Quick Wins
Previous Next

Paint Pictures

Never leave your product to the customer’s imagination. Instead, make it immediately tangible. Create video tutorials and software tours that clearly demonstrate the utility, value, and simplicity of your Cloud solutions.

  • If done effectively, this educational approach gives you credibility and earns your customers’ trust.  These kinds of “teaser” demos prove your own mastery of the Cloud while peaking customers’ interest in the potential benefits they could reap from your services and expertise.
  • Here’s a good example of an effective video promotion:
    Click Here to See the Video

The video below is an example of a simple explanation of the features and benefits of cloud hosting.

Click Here to See the Video

 

Browse through our top ranked recommendations to find practical solutions that you can use for marketing your Service Provider Cloud or view additional recommendations.

1) Use Clear and Consistent Messaging

Provide clear and consistent messaging on your website that explains the Cloud value proposition.

2) Clearly Say That You Sell the Cloud

Literally, use the word "Cloud" within the text explanations of your products so customers know that you sell it.

3) Show Comparison Pricing

Show clear comparison pricing for your different Cloud options so that your customers can self-select the right solution.

4) Use Social Media

Use social media to expand your company’s exposure.

5) Improve General Website Design / Layout

Implement best practices for developing web content.

6) Include Cloud Explanation Section

Provide mental pictures to provide customers with a visual understanding of the details of a cloud solution.

7) Review Search Engine Optimization (SEO)

Review your Search Engine Optimization (SEO) to increase your search engine rankings.

8) Search Engine Marketing (SEM) Campaign

Execute an SEM campaign to actively advertise your Cloud products and services.

9) Brand Your Business / Product

Select a "P" and focus on it to start to build your brand.

10) Include Client Testimonials

Display Customer Testimonials that are successfully using your Cloud products.