Top 10 Recommendations

8) Search Engine Marketing (SEM) Campaign

Explanation
Guidance Material

Promote Yourself

Execute a Search Engine Marketing (SEM) campaign to promote your Cloud products and services.

You must actively monitor these campaigns to keep them cost effective.
There are companies that you can partner with when executing these campaigns if you do not have internal resources to manage them.

Resource Website
Microsoft’s SEO Toolkit is a good starting point to use when creating an effective keyword list. Once you have generated your list, you can leverage these keywords with your SEM campaigns.

Microsoft's Free SEO Toolkit

Keyword List (Excel File)
(for use with your SEM campaign)

Browse through our top ranked recommendations to find practical solutions that you can use for marketing your Service Provider Cloud or view additional recommendations.

1) Use Clear and Consistent Messaging

Provide clear and consistent messaging on your website that explains the Cloud value proposition.

2) Clearly Say That You Sell the Cloud

Literally, use the word "Cloud" within the text explanations of your products so customers know that you sell it.

3) Show Comparison Pricing

Show clear comparison pricing for your different Cloud options so that your customers can self-select the right solution.

4) Use Social Media

Use social media to expand your company’s exposure.

5) Improve General Website Design / Layout

Implement best practices for developing web content.

6) Include Cloud Explanation Section

Provide mental pictures to provide customers with a visual understanding of the details of a cloud solution.

7) Review Search Engine Optimization (SEO)

Review your Search Engine Optimization (SEO) to increase your search engine rankings.

8) Search Engine Marketing (SEM) Campaign

Execute an SEM campaign to actively advertise your Cloud products and services.

9) Brand Your Business / Product

Select a "P" and focus on it to start to build your brand.

10) Include Client Testimonials

Display Customer Testimonials that are successfully using your Cloud products.