Top 10 Recommendations

10) Include Client Testimonials

Explanation
Examples

Let Your Past Success Do the Talking

Client testimonials are a great way to legitimize your claims and lend credence to the promises you make to potential customers.

Gather and prominently display testimonials from happy customers who have made successful use of your Cloud products in the past.
Textual feedback can be collected fairly easily and featured on your website with little inconvenience to you or to the client providing the commentary. Video testimonials require a bit more effort but can be even more persuasive to potential new clients.

Example of the use of testimonials on the Sample Website

Browse through our top ranked recommendations to find practical solutions that you can use for marketing your Service Provider Cloud or view additional recommendations.

1) Use Clear and Consistent Messaging

Provide clear and consistent messaging on your website that explains the Cloud value proposition.

2) Clearly Say That You Sell the Cloud

Literally, use the word "Cloud" within the text explanations of your products so customers know that you sell it.

3) Show Comparison Pricing

Show clear comparison pricing for your different Cloud options so that your customers can self-select the right solution.

4) Use Social Media

Use social media to expand your company’s exposure.

5) Improve General Website Design / Layout

Implement best practices for developing web content.

6) Include Cloud Explanation Section

Provide mental pictures to provide customers with a visual understanding of the details of a cloud solution.

7) Review Search Engine Optimization (SEO)

Review your Search Engine Optimization (SEO) to increase your search engine rankings.

8) Search Engine Marketing (SEM) Campaign

Execute an SEM campaign to actively advertise your Cloud products and services.

9) Brand Your Business / Product

Select a "P" and focus on it to start to build your brand.

10) Include Client Testimonials

Display Customer Testimonials that are successfully using your Cloud products.