Service Provider Cloud

Top 10 Recommendations

4) Use Social Media

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Go Social!

  • Create a blog dedicated to Cloud. Include topics such as positive customer experiences, capabilities of the cloud, case studies, etc. A blog could help bump your search engine ranking ahead of your non-blogging competitor.

    Create and maintain a Twitter® account and a Facebook® page.  Keep followers posted on news updates, features, quick tips, etc.  However, be sure to post regularly and keep your bulletin or microblog current, so followers will know that you are keeping up with the industry’s blazing speed.  Mobile device applications have helped to lessen the burden that frequent “tweeting” and Facebook posting can sometimes impose.
  • Search engines also pickup on keywords used in blogs and Twitter accounts, so be sure to remember your SEO techniques and branding strategies.


Twitter for example is used by many companies to send updates and information quickly to their followers. By doing a search on www.Twitter.com for "cloud computing", you will see examples of what companies are "tweeting" about the Cloud.

 

Browse through our top ranked recommendations to find practical solutions that you can use for marketing your Service Provider Cloud or view additional recommendations.

1) Use Clear and Consistent Messaging

Provide clear and consistent messaging on your website that explains the Cloud value proposition.

2) Clearly Say That You Sell the Cloud
Literally, use the word "Cloud" within the text explanations of your products so customers know that you sell it.

3) Show Comparison Pricing
Show clear comparison pricing for your different Cloud options so that your customers can self-select the right solution.

4) Use Social Media
Use social media to expand your company’s exposure.

5) Improve General Website Design / Layout
Implement best practices for developing web content.

6) Include Cloud Explanation Section
Provide mental pictures to provide customers with a visual understanding of the details of a cloud solution.

7) Review Search Engine Optimization (SEO)
Review your Search Engine Optimization (SEO) to increase your search engine rankings.

8) Search Engine Marketing (SEM) Campaign
Execute an SEM campaign to actively advertise your Cloud products and services.

9) Brand Your Business / Product

Select a "P" and focus on it to start to build your brand.

10) Include Client Testimonials
Display Customer Testimonials that are successfully using your Cloud products.